The 2026 Rebrand Is Just Yassified Capitalism
The 2026 New Year 'rebrand' trend claims to be for growth but often results in burnout. We live in an online culture obsessed with self optimization and productivity. Whether it's vision boards and rebrand TikToks or wellness marketing and gym culture, personal change has quietly turned into another form of consumerism. In this video, we're breaking down why treating yourself like a brand is not the path to self improvement and how real growth can happen without buying a new version of yourself. 🌟 subscribe: / imurgency 📸 instagram: / imurgency 🕺 tiktok: / imurgency 👾 twitch: / imurgency 🤖 discord: / discord 🐦 twitter: / imurgency thumbnail creds: https://www.tiktok.com/@philliperez?i... Timestamps: 0:00 intro 1:46 new years traditions 3:04 the concept of a rebrand 7:22 when identity became a brand 10:06 the capitalism of it all 12:03 healthy intention & goal setting 14:20 start now, not next year thumbnail creds: https://www.tiktok.com/@philliperez?i... https://www.tiktok.com/@abbiekeeler08... https://www.tiktok.com/@arwaakhu/vide... video researched and co-written by briana morales ig, substack & tiktok: @oatbasedbeverage #imurgency #genz #rebrand #productivity
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