Comment les entreprises achètent vraiment la formation (spoiler : c'est pas le CPF)

**📱 My WhatsApp**: +33 6 95 80 73 32 (available on WhatsApp only) **🌐 Our website**: https://ppf-conseil-formation.fr/ **✉️ Our email**: [email protected] 📌 SUMMARY 01:14 ▶️ How a company actually buys training (and why it's not like the CPF) 02:36 ▶️ Identifying the right companies to target: sector, size, and prospecting levers 04:03 ▶️ Adapting your catalog to B2B: the 4 elements of an effective corporate offer 05:45 ▶️ The right pitch in meetings: what works and what drives people away 07:34 ▶️ Without a salesperson, without a budget: the weekly prospecting routine 1 hour/week 08:58 ▶️ CPF Reform 2026: Why diversifying your channels is a matter of resilience