Uber, Lyft Routinely Offer Different Prices for Same Rides: Study
A new Consumer Reports investigation finds Uber and Lyft customers are often given different fares when they book the same rides at the same time. While Uber and Lyft have long used surge pricing, the new findings are raising questions about whether the apps are using personalized or surveillance pricing based on customers’ personal data. NBC’s Vicky Nguyen reports for TODAY. » Subscribe to TODAY: / @today TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook: / today Follow TODAY on Twitter: / todayshow Follow TODAY on Instagram: / todayshow » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #uver #lyft #rideshare
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