Stop Chasing Leads - Build a Flywheel Instead | Marketing Strategy for Pelvic Health Business Owners

Dr. Becky Allen explains why marketing that relies on a traditional funnel leaves practice owners exhausted and constantly chasing new patients, and proposes replacing it with a flywheel that compounds through ongoing momentum. She credits Tori from Ugly Ventures for teaching the framework and outlines six flywheel stages: awareness (first discovery), engage (taking an action like subscribing or signing up), nurture (relationship-building content such as emails or a podcast), invite (a clear, specific call to action to book or join), delight (excellent outcomes and patient experience), and advocate (systems that prompt reviews, referrals, and sharing). She recommends a 15-minute “flywheel audit” to list current tactics under each stage, identify the weakest link, and implement one improvement—especially strengthening invite, nurture, or advocate—to fuel sustainable word-of-mouth growth. (00:00) - Welcome and Setup (01:24) - Why Marketing Feels Exhausting (03:29) - Funnels vs. Flywheels (05:51) - Flywheel Stages 1 & 2 (06:45) - Stages 3 & 4: Nurture and Invite (09:34) - Stages 5 & 6: Delight and Advocate (13:21) - 15 Minute Flywheel Audit (17:43) - Fix the Weakest Link (20:04) - Recap and Call to Action Join my email list so you don't miss what I am building next! https://www.thepelvicpowerhouse.com/s... Grab your free guides: From the Ground Up: The Foot + Pelvic Floor Connection: https://www.thepelvicpowerhouse.com/f... From the Top Down: From the Ribcage to the Pelvic Floor: https://www.thepelvicpowerhouse.com/f... Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/g... Follow Becky on Instagram:   / drbeckypelvicpt   Follow Genesis PT and Wellness on Instagram:   / genesisptwellness   Subscribe to "From the Ground Up with Dr. Becky Allen”: Apple Podcasts: https://apple.co/47eQP84 Spotify: https://open.spotify.com/show/4QMmH0L... YouTube:    / @fromthegroundup-u4n   Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/ "From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.