Zimmer: America’s Strangest Luxury Cars

Zimmer was one of the strangest luxury car brands America produced during the nineteen eighties. The company built neo-classic automobiles based on the Ford Mustang and Pontiac Fiero, combining modern mechanicals with styling inspired by the great luxury cars of the prewar era. This is the story of the Zimmer Golden Spirit and the Zimmer Quicksilver. How businessman Paul Zimmer became inspired by the Excalibur SSK, why his cars carried staggering price tags, how the company survived the excess of the eighties, and why it eventually went bankrupt twice. A story about over-the-top American luxury, unusual automotive ambitions, and a time when people in the United States still believed that even the craziest idea could become a successful car company.