GMH Hotels: Hotel Owners Are Dropping the Big Brands.

On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk are joined by Skift Editor-in-Chief Sarah Kopit to break down a question that is reshaping the hotel industry: is the brand still worth the price? Kopit joins for a special segment on her investigation into why hotel owners are quietly dropping the big brands as more than 1,200 franchise agreements expire by 2030. From there Sarah and Steve dig into BWH Hotels' attempt to reverse years of room count decline by going upscale and overseas, Visa's new consumer travel portal that puts the payment network in direct competition with the banks it powers, and Sandals Resorts' executive chairman shutting down sale rumors while committing $225 million to renovation at $1 million per key. This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit stayfi.com/goodmorninghospitality to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.