What HubSpot's AI Search Strategist Knows That Most Marketers Don't

HubSpot is one of the most renowned brands in SaaS. It operates in over 135+ countries, powers nearly 300,000+ businesses, and is one of the most consistently cited brands in AI search. Sylvain Charbit is Lead AI Search Technical Strategist at HubSpot, running experiments to see what works and what doesn't when it comes to AI search visibility. He joins Get Discovered, a podcast from Prerender.io, to share his findings. What you'll learn: Why HubSpot's traditional SEO success helps but doesn't explain its AI search success Why SEO and AEO aren't the same after all, and why the gap is only getting wider and wider Why AI search is an awareness and influence channel, not a traffic channel How a Cloudflare default setting (and a robots.txt toggle) could be making your site completely invisible to AI bots Why schema tags with extra attributes don't move the needle Why broad topic clusters built for traffic volume are becoming a liability All about agentic search being the next frontier Monday Morning Action: Check your robots.txt and your Cloudflare bot settings to make sure your site isn't accidentally blocked from AI crawlers. It takes 15 minutes and could fix a problem you didn't know you had. Here's a guide on how to get started: https://prerender.io/blog/robots-txt-... Resources: Connect with Sylvain on LinkedIn:   / sylvaincharbit   Follow Sylvain on Twitter: https://x.com/scharbitjrs?lang=en HubSpot: https://www.hubspot.com HubSpot AEO tool: https://www.hubspot.com/products/mark... State of AI Search Q1 2026 (Datos + SparkToro): https://datos.live/report/state-of-se... About the show: Get Discovered is a podcast from Prerender.io exploring how AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube:    / @prerender   🎧 About the show: https://prerender.io/podcast