Pourquoi « sois toi-même » est le pire conseil business de 2026

We hear everywhere that we need to stay authentic on social media. But do you really think we can be 100% authentic online? (I have strong opinions on this). For me, the question isn't "how can I be more authentic?" but rather "what version do I want to project publicly?" In this video, I share my vision of authenticity and the 4 questions to ask yourself to define how which facet of your authenticity can benefit your business. ✨ ON THE AGENDA - 00:00 - Introduction 01:50 - Confusing visibility with danger 10:00 - Making peace with criticism 14:23 - The "nice girl syndrome" 15:45 - The 3 categories of criticism 22:53 - Why I don't like the word "authenticity" 33:13 - The action plan: how to define who you want to be publicly ✨ LINKS & RESOURCES MENTIONED - 375. Yapping: This trend will boost your content: https://www.thebboost.fr/yapping/ ✨ WHO AM I? If we haven't met: Hello! 🍪 I'm Aline, a certified business coach, cookie lover, and entrepreneurship expert. On this channel, I help French-speaking entrepreneurs make a living from their businesses with concrete and actionable strategies. ------------------- 🚀 Discover Signed, my Bootcamp to find your next clients: https://www.thebboost.fr/bootcamp-sig... 📱 Follow me on Instagram:   / thebboost   👩‍💻 My website with my coaching programs: https://www.thebboost.fr/