They Almost Quit. Then Made Billions.

3 billion dollar founders faced company-ending moments, and they didn't quit. Why? These are the moments that led to these massive companies: Starbucks, Trader Joe's, and Dyson. And we set out the "Keep Going" questions - the key questions to ask when you need to determine whether to quit or to keep going. *** Timestamped podcast references: 1) You need get a job - Starbucks (with Howard Schultz) - Acquired    • Starbucks (with Howard Schultz)   2) We're going with your competitor - Trader Joe's - Acquired    • Trader Joe’s: Hawaiian shirts and counter ...   3) Terror and agony and doubt - The Stubborn Genius of James Dyson - Founders Podcast    • The Stubborn Genius of James Dyson   *** Chapters: 0:00 Scary doesn't equal Wrong Path 0:22 We'll look at 3 founders who almost quit, and why they didn't 0:30 #1: You need to get a job - Starbucks 1:24 Why Howard Schultz kept going 1:42 #2 I'm going with your competitor - Trader Joe's 3:11 Why Joe Coulombe kept going - Find your advantage 3:43 #3 Terror and agony and doubt - Dyson 4:36 Why James Dyson kept going 5:07 They took action 5:39 Framework: The "Keep Going" Questions #startups #decisionmaking #perseverance #motivation #howardschultz #starbucks #joecoulombe #traderjoes #jamesdyson #dyson #acquired #founders #entrepreneurship #technology