10 ЛЕТ МАРКЕТИНГА ЗА 1 ЧАС

Chat with full course information and announcements of free lectures https://t.me/+YyPlgGknkD85ZjVi Register for the master class on forecasting and digitization on June 25th https://t.me/wave_regestration_bot?st... Check out our awesome website and join the Strategic Marketing 7.0 course https://wave-academy.ru/marketing?utm... In this video, we analyze any company's marketing strategy from 4 key blocks: 1️⃣ Business analysis and a data-driven approach 2️⃣ Market, competitor, and target audience research 3️⃣ Brand platform and creative work 4️⃣ Promotion and forecasting results You will learn: — how to properly digitize Marketing and KPI forecasting — how to use data to ensure the effectiveness of each tool — how to minimize risks and wasted budgets — examples of market, audience, and competitor research — how to build a brand platform that protects your business in turbulent times — how to forecast the results of content and special projects Watch the video to the end—you'll learn how to forecast results before launching campaigns and manage marketing based on data. 00:00 — Introduction: Why a 2026 Marketing Strategy Is Important 03:00 — Market Turbulence and New Limitations 06:20 — Section 1: Business Analysis and a Data-Driven Approach 12:50 — How to Digitize Every Marketing Tool 18:40 — Requesting Client Data: Conversions, Unit Economics, LTV, CAC 24:00 — Section 2: Market, Competitor, and Audience Research 31:10 — Qualitative and Quantitative Research, CAS Dev 37:50 — How to Properly Build an Audience Profile 42:30 — Section 3: Brand Platform and Creative 48:00 — Developing Brand Messages, Tone of Voice, and Visuals 52:40 — How to Develop a Unique Selling Proposition and Differentiation Drivers 57:10 — Section 4: Promotion and Result Forecast 62:00 — ROI Forecast and KPI monitoring for each tool 64:30 — Summary and recommendations for building a marketing strategy