Aishwarya Lekshmi Launches Go Colors Flagship Store in Anna Nagar, Chennai

Go Colors strengthens southern India presence with new flagship store in Chennai’s Anna Nagar, inaugurated by actor Aishwarya Lekshmi Chennai: Go Colors, India’s leading bottomwear brand, strengthens its presence in Southern India with the launch of its newest 4,430 sq. ft. flagship store in Chennai’s Anna Nagar - one of the most prominent retail hubs in the city. The store was inaugurated by popular actor Aishwarya Lekshmi, marking a crucial milestone in Go Color’s dynamic retail expansion journey. Located in the heart of Anna Nagar, the store previously operated as a bottomwear-only outlet. However, given how it is a happening shopping destination, Go Colors has upgraded the space into a large-format flagship store, offering a more immersive and expansive shopping experience. Today, Indian consumers are increasingly moving towards fashion that’s versatile yet comfortable, allowing them to express their style confidently. In this vein, Go Colors continues reimagining how wardrobe essentials are experienced. What began as a leggings and bottomwear-focused brand has become a premium shopping destination and the Anna Nagar flagship store perfectly brings this vision to life. The new store introduces women’s topwear and menswear as part of the large-scale format store, alongside discovering the brand’s extensive bottom wear across fits, fabrics, sizes and colours for all age-groups, body types and lifestyles. Not just but shoppers can also explore the mix of Indian and Western silhouettes designed to suit every mood, moment and occasion all under one roof. With customer comfort at its core, the new flagship store features a thoughtfully designed, airy layout and five spacious fitting rooms on each floor, allowing customers to browse and discover products at their own pace. Moreover, smart planogramming with strong product clusters, complemented by elevated mannequin styling, makes the store visually engaging. “The Anna Nagar flagship store is a significant step forward in how we envision Go Colors’ physical retail presence,” said Gautam Saraogi, Founder & CEO of Go Colors. “Anna Nagar has always been a vital market for us and upgrading this store into a flagship allows us to showcase the full diversity and breadth of our evolving portfolio. This store reflects our intent to build experience-led retail spaces that encourage exploration and long-term brand engagement.” Go Colors today stands as a category-defining brand that goes beyond trends to focus on fit, fabric and functionality. And actor Aishwarya Lekshmi’s presence during the store’s launch further underscored this growing relevance of the brand among modern, confident consumers who value authenticity, comfort and self-expression over short-lived trends. With a clear focus on bottomwear done exceptionally well - now complemented by thoughtfully designed topwear and menswear - the brand continues to expand its footprint while staying rooted in everyday wearability. Go Colors continues to strengthen its presence across key markets with 825+ stores across India, including 60+ stores in Chennai, while investing in large-format, elevated retail experiences that reflect its bold and future-ready vision.