"18만원 재킷이 230만원!?" 낡을수록 비싸지는 브랜드 칼하트의 비밀 | USA vs WIP 차이점 완벽 정리

A jacket worth 180,000 won for 2.3 million won? The reason the whole world is going crazy for this 'worn-out workwear' There is a jacket trading on eBay for $1,550, or approximately 2.3 million won. And this is a second-hand product that has been discontinued for five years and has faded significantly. With search volume skyrocketing by 410% in the first quarter of 2024 and ranking among the "Top 5 Hottest Items" selected by the global fashion platform Lyst Index, the identity of this brand is none other than 'Carhartt'. How did rough workwear, which started with just two sewing machines in a Detroit attic in 1889, come to collaborate with Sacai, Marni, and Stussy, and even conquer the Paris runways? It is a unique brand that has never paid celebrities advertising fees, yet stars like Matthew McConaughey and Austin Butler seek it out and wear it on their own. The brand story I will share with you today is "Carhartt". ⏰ Timeline 00:00 $120 for 2.3 million won? 00:21 Search volume skyrockets by 410%, #5 Hot Item 01:03 Carhartt USA / WIP 01:56 The beginning of the Detroit attic 02:42 Overalls created by voices from the field 03:38 Workwear chosen by hip-hop artists and skateboarders 04:48 Sacai collaboration, conquering the Paris runway 06:07 'Duck Canvas' gets more expensive the older it gets 09:07 130 years of tenacity, the essence of Carhartt #Carhartt #Carhartt #VintageFashion #Workwear #BrandStory #FashionHistory #J97 #DetroitJacket #WIP #Brandimation