MONDADORI NON vende LIBRI

We went to Mondadori to explain the marketing strategies behind their stores directly from their store ☕️ Chapters: 00:00 Intro 00:48 Spatial storytelling 02:30 Diversification of the assortment 03:20 Dedicated corners 04:00 Experience as a product 05:00 Extension of the target family 07:00 The immersive experience 09:00 Intercepting different target audiences 09:30 Final considerations ______________________________________________________________________________________________ 📚 Buy our book: https://www.amazon.it/-/en/dp/8820081... 👉 Learn more about us: https://www.marketing-espresso.com/ FOLLOW US ON 👇 Instagram:   / marketing_espresso   LinkedIn:   / marketing-espresso   TikTok:   / marketing_espresso   Substack: https://marketingespresso.substack.com/