Episode 33 "What The Milwaukee"

This week on the Soul Talk Podcast, Duch, Byrd Brook and B.O. dive into Milwaukee sneaker culture as they prepare for the highly anticipated Sneaks & Shakes x Visit Milwaukee Adidas release. The crew talks campout strategies, sneaker line memories, and why local collaborations continue to put Milwaukee on the map. They also break down Stephon's massive new deal with Li-Ning, Giannis' incredible story about turning down Adidas to stay loyal to his brother, Trophy Room's closing, rising sneaker prices, and the hottest releases of 2026 so far. Plus, discussions on Joe Freshgoods' warehouse sale, Kith's Knicks-inspired drops, Air Max favorites, sneaker delivery horror stories, and the ongoing debate over Sneaker of the Year. As always, the episode is packed with laughs, sneakerhead opinions, industry news, and plenty of side conversations that only Sole Talk can deliver. Tap in, subscribe, and join the conversation. What's your Sneaker of the Year so far? Let us know! Follow Sole Talk Podcast Instagram &TikTok: @Soletalk.podcast Hosts: Duch – @everydayduch Byrd Brook – @byrdbrook B.O. – @b_owens