The North Face Welcomes: Nik Baden

From the magazines to our athlete team—@nikbaden is officially on The North Face roster. Being raised in Colorado provided Nik access to the mountains from a young age. He first started snowboarding at just four years old, honing his skills as he grew and ultimately working his way to the X Games and a place on the U.S. Snowboard Team. But Nik’s passions don’t start and stop with competition; he returned to the backcountry with a focus on film. In 2019, Nik was named Snowboarder Mag’s Rookie of The Year, opening the door to cover appearances, Rider of the Year nominations and parts in some of the sport’s most epic films. We’re stoked to welcome Nik to the team, and we can’t wait to see what he does next!