CÓMO PETARLO CON UNA MARCA NUEVA en SÓLO 18 MESES: EL CASO GALLOPER

In the late 1990s, an industrial revolution was about to take place in South Korea. A revolution that has turned the Hyundai Kia Group into a world leader in automobile manufacturing, and Korea into a technological powerhouse, with this car brand and Samsung as its flagships. But before that, there was a major crisis and a great deal of social tension. A crisis that, by chance, led to an unknown brand created from scratch, Galloper, achieving unprecedented success in the automotive industry in Europe, and especially in Spain, thanks to an almost perfect combination: a sought-after product, an unmet need, a sufficiently established distribution network, a great price/product, and groundbreaking advertising. The icing on the cake was that in less than two years, Galloper went from nothing to the third best-selling SUV brand in Spain. And all for a pure, low-cost 4x4 that wasn't selling enough in Korea. Long before Dacia and its Duster became a benchmark in the low-cost market, there was Galloper. In this video, the Galloper case, or how to break into the market in 18 months thanks to a combination of factors and the success of the managers who handled this project, I share all the key points about where this brand came from, what its conception was, which is astonishing, and why its advertising was a complete success, a success that should be studied in business schools, because it seems almost impossible to create a successful brand from scratch, much less in the timeframe that Galloper did. All the key points in this video about JF Calero's nutshell. Don't go to bed without knowing something more, or at least without learning something new about me. If you did, mission accomplished, thank you. #dacia #galloper #advertising