Why Smart Glasses Feel Different This Time

Are we living through the dawn of a permanent Surveillance Summer? SUPPORT MY WORK: Buy a paid subscription to my newsletter at usermag.co Support my work on Patreon:   / taylorlorenz   Kylie Jenner is the new face of Meta's AI smart glasses and suddenly, mass surveillance is a fashion trend. Influencers are declaring a "hot surveillance summer," West Village fashion girlies are posting AI glasses selfies, and for thousands of people (not me! lol), cameras on your face have officially gone from creepy to chic. How did we get here? In this episode, I sit down with iconic fashion journalist Amy Odell, author of the Back Row newsletter covering fashion, culture, and power, to unpack how Big Tech used the fashion industry to normalize wearable surveillance. We trace the full history of smart glasses, from the Google Glass disaster and Snapchat Spectacles vending machines to Ray-Ban Stories, Oakley Meta glasses, and the rhinestone-studded AI glasses taking over your feed. We discuss why the Kylie AI glasses are a turning point for wearable tech, and how this could be the moment personalized AI surveillance becomes permanently woven into public life. Subscribe to Amy's newsletter here: https://www.backrow.net/ We get into: ▸ Why Meta chose Kylie Jenner as the face of its AI glasses campaign ▸ How Mark Zuckerberg rehabbed his image through influencer interviews ▸ The "hot surveillance summer" discourse and why some women are embracing being recorded ▸ How fashion makes surveillance tech palatable — from GoPro to AI hair clips ▸ Meta's facial recognition plans, data harvesting, and what it means for privacy ▸ The Meta Gala, OpenAI's fashion world infiltration, and Snap's $2,000 AR flop ▸ How anti-phone and anti-screen sentiment is fueling the rise of ambient computing, AI pendants, pins, and camera-equipped AirPods ▸ Who actually owns the data Meta's AI glasses collect