Dentro Yoox: cosa c'è dietro a un clic da Black Friday
On Black Friday, the event that now kicks off Christmas shopping around the world, Repubblica's cameras entered the operational heart of YOOX, a leading global fashion e-commerce company based in Bologna. How has the way we shop online changed, and how will it change? What's behind the click to buy a high-fashion handbag from Tokyo on the Yoox website? These and other questions were answered by Federico Marchetti, founder and CEO of the company, and several employees of the former Italian startup that is revolutionizing fashion shopping. Directed by Sonny Anzellotti with the collaboration of Fabio Butera, Filmmaker Sonny Anzellotti, Alberto Mascia, and Vito Pagano. Editing by Alberto Mascia. Production coordination by Roberta Mosca. Subscribe to Repubblica: https://s.repubblica.it/scopridipiu . Podcasts, investigations, newsletters, and much more.
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