Building A Gig Economy For Youth Sports Referees

Huck Sorock, Co-Founder and CEO of Refr Sports, is one of the fastest-growing companies in the officiating technology space. A former hockey player and referee, Huck experienced firsthand the challenges officials face—from inefficient scheduling and long payment delays to the broader referee shortage impacting youth sports across the country. We talked about how technology is changing officiating, the referee shortage, why assigners hold so much influence, and why Huck believes officials represent one of the biggest infrastructure opportunities in the entire sports industry. 0:00 - Identifying Tech Inefficiencies in Reffing 8:04 - Market Data: Age, Pay, Games & More 15:38 - Relationships, Distribution, & Scale 21:01 - Thoughts On NGB & Rec Partnerships 25:16 - How to Combat a Ref Shortage 30:12 - How Far Away is Ai Officiating? 32:38 - Community Building & Instant Cash Outs 37:25 - Funding Journey & Business Growth Follow Us: Subscribe to the Newsletter: https://www.buyingsandlot.com/ LinkedIn:   / buying-sandlot   Instagram:   / buyingsandlot   TikTok:   / buyingsandlot