How to Find the Clients You're Meant to Serve

Have you ever worried that choosing a niche means limiting your opportunities, turning clients away, or putting yourself into a box? You're not alone. For many therapists and private practice owners, the idea of niching down can feel uncomfortable. We've been trained to help people. Many of us entered this profession because we genuinely want to support as many people as possible. But what if trying to help everyone is actually making it harder to create the impact you want? In this episode of The Build Your Private Practice Podcast, Liane sits down with Stacey to explore what it really means to build a niche and why finding your area of focus can transform both your work and your business. Stacey shares her journey from working as a generalist clinician to becoming a recognized expert in supporting individuals who have experienced narcissistic abuse and complex trauma. What began as curiosity about patterns she noticed in her clients eventually evolved into a thriving niche, a published book, educational programs, and opportunities to teach clinicians around the world. Together, Liane and Stacey unpack some of the biggest misconceptions therapists have about niching, including the fear of excluding potential clients, the belief that we should be able to help everyone, and the scarcity mindset that often keeps practitioners stuck. You'll also hear why niching is about far more than marketing. When your work aligns with your strengths, interests, and expertise, it creates deeper trust, stronger therapeutic relationships, and better outcomes for your clients. If you've been wondering whether it's time to get more specific about who you serve, this conversation will help you approach niching from a place of curiosity, confidence, and alignment. Because your niche isn't about putting yourself in a box. It's about discovering where you can make the greatest impact. In This Episode, You Will Learn Why so many therapists struggle with the idea of choosing a niche The difference between being a generalist and a specialist in private practice How Stacey discovered her niche by paying attention to patterns in her client work Why curiosity and passion are often the best clues when identifying your niche The common misconception that niching means turning people away How trying to help everyone can contribute to burnout The role scarcity thinking plays in keeping therapists from specializing Why a clear niche often leads to stronger client outcomes and deeper trust How becoming known for one area of expertise can open new opportunities beyond one-to-one therapy Practical questions to help you identify the clients and topics you're most drawn to Why alignment between your interests, expertise, and client needs creates a more sustainable practice How niching can help you become the go-to expert in your area of focus Ready to Get Clear on Your Niche? Learn more here: Here is the link to her website: StaceysandersonStacey Sanderson | Holistic Psychotherapist & Life Coach Here is the link to her compassionate self-inquiry StaceysandersonHeart Wide Open Book https://www.buildyourprivatepractice....