Learn Shopify Email Marketing In 15 Minutes

Get a free retention audit for your brand: https://www.duhretention.com/book-a-call What I do day-to-day: https://www.duhretention.com/ If you're new to the channel, my name is Noah Haynes. I'm the founder of Duh Retention, a retention and lifecycle marketing agency that works with DTC Shopify brands doing $10M–$150M/year in revenue. Here's how I got here… 18 yrs old: Sold my first brand for $22K. Nothing crazy, but it paid off college tuition + got me hooked on marketing. 20–22 yrs old: Launched 15+ brands. Every single one failed at some level. Some broke even, most lost money. Burned through roughly $150K figuring out what didn't work. 22 yrs old: While freelancing in growth marketing, CRO, and funnel building, I stumbled on retention marketing. It's the first thing that truly clicked. 22–25 yrs old: Went all-in. Turned the hard lessons from my own failed brands into a valuable skill set for growing brands. Built Duh Retention into a boutique agency working with 12 DTC brands doing $10M–$150M/year...Helping them retain customers, grow repeat revenue, and build out truly valuable lifecycle programs. A few things worth knowing about me: I built this agency without outside funding, a large following, or a famous last name. Just a lot of failed brands, a lot of client work, and a genuine obsession with what makes customers stay hooked onto a brand for life.