Balneário Camboriú: O Paraíso do Luxo à Beira do Colapso?

UGREEN produces content about sustainability in construction and helps professionals and companies put it into practice. Below you will find everything about our consulting services, events, and courses. EVENTS: On May 15th, in Curitiba, UGREEN will hold "Who Will Build a Different Brazil?" Secure your spot: https://ugreen.com.br/evento2026 CONSULTING SERVICES: Brand Consulting: https://www.ugreen.com.br/marcas Sustainable Construction Consulting: https://www.ugreen.com.br/construcoes COURSES: Regenerative Architecture: https://go.ugreen.com.br/curso-regene... Low-Impact Material Specification: https://go.ugreen.com.br/curso-materiais Sustainable Retrofit: https://go.ugreen.com.br/curso-retrofit Energy, Thermal and Lighting Simulation for Buildings: https://go.ugreen.com.br/simulacao All UGREEN courses in a single access: https://go.ugreen.com.br/pass SPONSORSHIPS: Want to sponsor the UGREEN channel or promote a sustainable product or brand? https://go.ugreen.com.br/marca FREE RESOURCES: Free News Broadcast List: https://go.ugreen.com.br/transmissao Weekly Newsletter: https://news.ugreen.com.br Follow us on Instagram for exclusive content:   / ugreen_br   Detailed analysis of how one of Brazil's most verticalized cities became a symbol of the luxury and speculation-based real estate model — and why it is now facing its own limits. The video investigates the economic and urban history of Balneário Camboriú, from the transformation of a devalued beach into a high-end tourist hub to the creation of one of the densest skylines in the world. This study shows how flexible urban laws, the influx of agribusiness capital, and aggressive marketing strategies have shaped a capital-driven “growth machine.” It also reveals the contradictions of this model: the shadow cast on the beach, the collapse of sanitation, and the pressure on the urban environment. Sustainability ceases to be mere rhetoric and becomes a material requirement to protect heritage and guarantee the city's future. A study on the intersection of architecture, economics, and the environment—and on the inflection point where urban value depends on sustainability.