BAD NEWS: META is Restricting Health Ads #facebookads #metaads

BAD NEWS: META is Restricting Health Ads Meta announced they’ll restrict health-related advertising starting this January, particularly for campaigns using standard Meta events under the category of "specific medical conditions. How This Affects You: Standard Events will no longer work for these campaigns. Events like Purchase, Add to Cart, Initiate Checkout, etc., will be unavailable for optimization. You’ll be limited to Traffic or View Content objectives. This means your ads might reach people who only browse, but don’t buy. Imagine "window shoppers" in a mall just enjoying the aircon. Performance Metrics Will Suffer. Conversion rates and ROAS will drop. Bounce rates will increase. In short: sales might go down. Custom Events Can Be Used. Meta allows advertisers to create custom events for optimization. But this will require additional setup and approval. Are All Health & Wellness Products Affected? Not necessarily. Check if your business falls under these categories: Category 1: Patient Portals Websites collecting health information, medical records, or facilitating communication with healthcare providers (e.g., hospitals and clinics). Category 2: Health Providers Telehealth services, dental and cosmetic practices, or specialty clinics like physical therapy and mental health. Category 3: Medical Conditions Products or services related to managing health issues, including: Supplements for diabetes, cholesterol, weight loss, acne. Skin/hair treatments for psoriasis, eczema, alopecia. Mental health products for insomnia, anxiety, or stress relief. Sexual health products (e.g., for ED, fertility). Air purifiers for asthma/allergies or products for fever and sinus. Medical devices (e.g., glucose monitors, pain relief devices). Products for severe conditions (e.g., migraines, arthritis). GOOD NEWS: There’s Still Time to Prepare! Here’s what you can do to adapt: Ads to Messenger Are Safe. If your ads direct to Messenger and not to a website, you won’t be affected. Be Realistic with Claims. Avoid exaggerated claims like "cures cancer" or "brings the dead back to life." Update your website copy with factual and compliant descriptions. Start Building an Email List. If you’re not using tools like Klaviyo yet, now’s the time! Email marketing can help you stay connected with your audience. Consider Funnels for List Building. Look into creating advertorials or VIP discount/product pages to grow your list. Diversify Your Ads. Don’t rely solely on Meta. Explore other platforms like Google Ads or TikTok for retargeting opportunities. Take action now and share this with your marketing and business-owner friends! Let’s stay ahead of the changes. Sales Process Creation Made Simple & Easy: https://negosyotoolkit.com 🔔 SUBSCRIBE TO JAY GREGORIO ON YOUTUBE 👇 🔴 Subscribe: https://bit.ly/JayGregorioYouTubeSubs...