Why Walmart Is Making Its Own Premium Products Now | WSJ
Walmart launched a new store brand Bettergoods in an effort to attract new customers to more premium grocery products. And it’s not alone – private labels have exploded in sales. Investing in higher quality store brands is a rising trend among companies including Target, who brings in $30 billion in revenue annually on what they call their “owned brands.” WSJ’s Sarah Nassauer visits Walmart and Target to explore the retail giants’ private label strategies. Chapters: 0:00 Premium grocery brands 0:47 Private labels on the rise 2:00 Walmart 4:49 Target News Explainers Some days the high-speed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bite-size pieces to help you make sense of the news. #Walmart #Target #WSJ
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