“ตลาดน้ำอัมพวา” ในวันที่นักท่องเที่ยวเปลี่ยนไป! | จับตารอบทิศ | 4 ก.พ. 69

At #AmphawaFloatingMarket in #SamutSongkhram, tourism used to flourish, but now it has changed. The number of Thai and foreign tourists is not as high as before, due to shifts in tourism trends. According to tourism data from 2025, Samut Songkhram province received over 5,400,000 visitors, ranking 17th in the country. This reflects the province's diverse range of attractions, including new floating markets, educational sites, and restaurants, all initiated by younger generations. This has led to a more even distribution of tourists, preventing them from being concentrated solely at Amphawa Floating Market. Going forward, the development of Amphawa Floating Market must adapt to these evolving tourism trends, shifting from a traditional market to food and health tourism. Opportunities should be given to younger generations to participate in driving tourism, ensuring Amphawa Floating Market remains a key tourist destination for the province amidst these changing contexts. ---------------------------------- 👉 Follow news and past programs from #ThaiPBS at: https://www.thaipbs.or.th and    / thaipbs