Fashion’s Obsession With *Aura* Needs To Stop.

(No hate to any reel creators featured in this video) My take is that the obsession with cultivating a “cool” online vibe or “aura” is starting to outweigh actually honing a craft or being genuinely passionate about a specific area of fashion. What happens if people entering fashion begin prioritising having a cool aura above everything else? Or if brands and publications start “vibe hiring” instead of choosing those who are truly qualified? Let me know your take x My socials:   / grace.robinson___   https://whatsfashiontechnology.substa...   / graceerobee     / grace-robinson-98b433154   tiktok.com/@grace.robinson24 Contact Email: [email protected] Discount Codes: Organic Basics code GRACERO10 for 10% off. 00:00:00 Introduction 00:00:56 What is aura? 00:02:16 Why is everyone obsessed with aura? 00:06:43 But here’s the problem 00:09:36 The is a bigger issue 00:11:39 My closing thoughts