Why Is Mastercard’s Sonic Branding Strategy More Than Just Noise?

Marketing Is Broken #029 – Read the expanded blog post and download a bonus branding resource for free here: https://www.brandishinsights.com/blog... It’s a big year for MasterCard. First, they dropped their name from their logo. Now, they rolled out a sonic brand identity. Is that just a fancy way of saying they made a new jingle or was this a textbook audio branding strategy? Stick around to find out. Featured links: https://www.marketingweek.com/2019/02...    • Audio Press Release      • Mumbai      • MasterCard's Chief Marketing Officer, Raja...      • Taxi   https://www.emarketer.com/Article/See... https://www.theguardian.com/music/201...