Older Rum ISN'T BETTER - Here's the Proof!

Everyone tells you older rum is better rum. After tasting four rums from unaged to 12 years old side by side... I'm not convinced. In this video I take you along the ageing timeline — from raw, unaged spirit all the way to a properly aged 12 year old — and show you exactly what the barrel does at every stage. Colour, flavour, smoothness, the lot. Then I settle the question everyone gets wrong: does older actually mean better? Here's what we get into: What unaged rum tastes like before the barrel ever touches it How the flavour shifts at 3, 8 and 12 years Why a "12 year old" rum might not be what you think (this one changes everything) The reason the most expensive bottle isn't always the one you want Which rum I'd genuinely reach for — and which one belongs in a cocktail Whether you're building your rum shelf or just want to taste with a bit more knowledge behind you, this'll change how you read a label. =========================================== Join my Membership Community 👉️ https://stblive.uk/join =========================================== URBAN BAR DISCOUNT CODE UK & EUROPE; https://stblive.uk/Urban-Bar-UK1 US; https://stblive.uk/Urban-Bar-US1 Get 15% discount - valid for 5 transactions ENTER THE DISCOUNT CODE; STEVE2026 EXCLUSIONS Cannot be used on Alcohol Products Cannot be used on Cocktail Kingdom Items Cannot be used on Books =========================================== ⚠️ OTHER DISCOUNT CODES AND OFFERS ⚠️ https://www.stevethebarman.com/resources 10% off DROPWORKS Rum 10% off REÀL - FINEST CALL - MASTER OF MIXES Puree & Syrups 10% off RON CUBAY Cuban Rum 10% off STELLAR, LOVERS and FORZA Rums 10% off SLY DOG Rum 10% off MS BETTERS BITTERS =========================================== ABOUT ME I'll love creating new fun & unique simple(ish) Rum Cocktail Recipes. My mantra is Faff Free, Fun & Easy Cocktails. No Mixology. No Geekery. If you have to spend more than 30 seconds making an ingredient... it's too much hassle! So whether you make Cocktails at home, or you're a Bartender looking for more fun Classic Cocktail recipes, my easy drinks should suit you perfectly! =========================================== TIMESTAMPS 00:00 - Setting the Scene 00:56 - Where does aging occur 01:13 - 3 the elements of Barrel Aging 03:06 - Caveats of Rum Aging 06:13 - White Unaged Rum profile 07:50 - Lightly Aged Rum profile 10:13 - Medium Aged Rums 11:58 - Longer Aged Rums 14:56 - Conclusions and Membership