PJ Budler - Hot Tips for Buying Bulls

What does a well-defended city have to do with buying bulls? More than you might think. In this pre-sale presentation, PJ Budler discusses a comprehensive framework for your business that actually works for you — not for the feedlot or the packer. Using his "8 Gates" model (Genetics, Herd Management, Nutrition, Animal Health, Marketing, Record Keeping, Forage Management, and Human Resources), PJ makes the case that true profitability requires paying attention to all of these areas. PJ also breaks down the traits that matter most to a cow-calf producer's bottom line — Fertility, Longevity, Adaptability, and Functional Efficiency — and explains why the industry's obsession with Growth, Muscle, Milk, and Marbling often benefits everyone downstream except the rancher. He challenges conventional thinking on cow size, sexual dimorphism, inherent body condition, and the real meaning of fertility — and explains that moving towards optimum cattle for our environment will boost profitability. The art of breeding isn't making a "big one" or a "black one". It's making a good one that fits your environment, resources, and objectives. Along the way, PJ dismantles 10 logical fallacies commonly used in cattle industry debates — from Ad Hominem and Red Herrings to Bandwagon thinking and Appeal to Tradition. PJ encourages making decisions based on facts, not industry pressure. If you're serious about building a more profitable, sustainable cattle operation, this presentation is worth your time. Are you a rancher that wants to put more fun and profit into your business? Learn more about how Pharo Cattle Company® can help at https://pharocattle.com. "Back to the Woods" by Jason Shaw is licensed under a Creative Commons Attribution 4.0 license. https://audionautix.com/