Making Decisions with Shakespeare | Iris Casteren van Cattenburch | TEDxErasmusUniversityRotterdam

What if William Shakespeare, the famous early modern English playwright, can help you make long-term decisions with a positive impact? Iris Casteren van Cattenburch is a communications strategist and entrepreneur, holding a PhD in Shakespeare and Sustainability from Utrecht University (2015). She advocates the effectiveness of allegory and how Shakespeare can be applied to topical business challenges today. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx