The Truth About Origin’s Hunting Line

A lot of people have asked what happened with Origin hunting — short term, long term, and whether it’s coming back. Here’s the real answer from the inside: what we tried, what worked, what didn’t, and why the “technical camo head-to-toe” path wasn’t right for us at our size. This is what we learned about: • rebuilding hunting gear in America (printing wool, technical shells, seam taping) • why the economics broke down • why hunting customers weren’t cross-shopping the rest of the brand • and why we’re going back to Maine hunting roots: jeans, moc-toe boots, blaze orange, and gear you actually wear before work and after work. Drop your questions below — I’ll unpack whatever you want next. 0:00 – Why I’m finally addressing hunting 1:40 – My history in the hunting industry 3:30 – Why I walked away from hunting for years 6:15 – Trying to rebuild hunting gear in America 8:50 – Raptor camo + the wool problem 11:45 – Where the hunt line went wrong financially 14:30 – Why hunting customers didn’t cross-shop 16:45 – Going back to Maine hunting roots 19:35 – What real hunting gear actually looks like 20:50 – Where we go from here