When AI Gets Pricing Right: Building Trust Through Data Integrity

In this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE. With more than a decade of experience in transportation and logistics, Carly offers a preview of how privacy-preserving, custom AI cost models are helping freight brokerages price more accurately and operate more efficiently. Rather than relying on aggregated market data, her approach focuses on validating and training models using each broker’s own shipment history to address common distortions like seasonal bias, carrier skew, and volume imbalances. Carly shares insights into the business challenges this innovation solves and the impact it can have on margin performance and RFP efficiency, while saving the full workflow and demonstration for her live keynote at ELEVATE, offers a practical look at what’s really being said, and why it matters more than you think.