The untapped value of e-waste

Electronic waste is one of the fastest-growing waste streams in the world, but hidden inside discarded devices is untapped value. In this video, Zipporah Wacera Kabinyu, Managing Director of Rock Electronic Waste Solutions (REWS), shares how her company is giving electronics a second life through repair, refurbishment, and responsible recycling. By recovering valuable materials and extending the life of devices, REWS is creating jobs, improving access to affordable technology, and advancing the circular economy. Through the Challenger Digital & Green Innovation Programme, Zipporah strengthened her approach to scaling impact and went on to win first place at the programme's pitch competition in Estonia. This is the story of turning e-waste into opportunity and proving that sustainability and profitability can grow together.