Your Next Competitor Isn't a Restaurant — Food Delivery in Europe

Is your next competitor a supermarket? A meal kit? Or a ghost kitchen? Peter Backman explains why restaurants are no longer just competing with restaurants. In this webinar, food delivery analyst Peter Backman (40 years in foodservice) shares data from his Delivery Surge Index and breaks down the European delivery landscape — what's growing, what's stalling, and what it means for your margins. What's covered: Why the competitive space between restaurants and retailers is collapsing European delivery market by country — who's growing and who isn't Ghost kitchens: tactical tool or overhyped dead end? Platform commissions, data asymmetry, and what restaurants can actually do about it Where AI fits in delivery — and why restaurants are slow adopters Live Q&A: cannibalization myths, white label providers, customer loyalty across apps Hosted by Carl Jacobs, CEO of Apicbase — back-of-house software that helps multi-unit food businesses reduce waste and protect margins. 🔗 Book a 30-min Apicbase demo: https://get.apicbase.com/request-demo/ Chapters: 00:00 Intro & Apicbase overview (Carl Jacobs) 05:50 Peter Backman introduction 06:25 Why your next competitor isn't a restaurant 09:30 Restaurant delivery in historical context 12:00 European delivery market by country & platform 17:30 How delivery disrupts restaurant operations 22:00 Three strategic options for restaurants 27:00 Delivery on the P&L — top line vs. bottom line 30:00 Q&A: Ghost kitchens — dead end or still relevant? 35:30 Q&A: White label delivery & platform power 40:00 Q&A: Cannibalization — myth or reality? 44:00 Q&A: AI in delivery and foodservice 48:30 Closing & next webinar announcement #RestaurantDelivery #FoodDeliveryEurope #Apicbase