Why you keep buying their bull sh*t

FIRST: Here are the books before you ask. No they're not in order, no, none of the authors know I exist. And no, I won't benefit anything if you purchase them, just read and learn for you. Mentioned in video: The Copywriter's Handbook- Robert Bly Made to Stick - Chip and Dan Heath Copywriting Made Simple + how to write clearly - T Albirghton Positioning- Al Ries & Jack Trout Predictably Irrational Elements of eloquence - Mark Forsythe The Adweek Copywriting Handbook — Sugarman The misinformation Age - Cailin O'Connor & James Owen Weatherall Priceless — William Poundstone How We Learn - Stan Dhiener Retention Point- Robert Skrob Thinking, Fast and Slow- Daniel Kahneman Influence - Robert B. Cialdini Ways of Seeing -John Berger Amusing Ourselves to Death - Niel postman Noteworthy on reading list: How to Think -Alan Jacobs Linguistics: A Very Short Introduction On Writing Well - William Zinsser The anatomy of a story - Truby The Workshop Survival Guide - Fitzpatrick & Hunt Manufacturing Consent - Edward S. Herman & Noam Chomsky Write Useful Books - Fitzpatrick Story Genius - Cron Product Marketing Simplified Culture as Weapon - Nato Thompson The Choice Factory - Richard Shotton Save the Cat - B Snyder Website Copywriting Hey Whipple Squeeze this - L. Sullivan How to Write Sales Letters That Sell Pixar Storytelling Hooked — Nir Eyal Purple Cow + Tribes + The Dip - Seth Godin Economical Writing Everybody Writes - Ann Handley This Is Personal - Brennan Dunn Wizard of Ads - Roy Williams Ogilvy on Advertising - Ogilvy SECOND: don't come at me for the editing please, I ended up having to learn to edit to teach people how to learn. So, we're here now, please enjoy.