Insider's tips, press release distribution from PR Newswire's perspective

In our latest episode of Media Coffee, our PR Newswire experts Fouzia Hussain and Glenn Frates share insights on optimising press release distribution to maximise media coverage worldwide. Key topics include: Global vs. Local Distribution: English press releases can be sent globally, but translating content for specific regions (like Quebec or Europe) often increases pickup. Audience Targeting: Tailored distribution based on industry, region, and media preferences ensures your news reaches the right journalists and outlets. Importance of Content & Timing: High-quality, objective content paired with multimedia (images, videos) significantly boosts engagement. Timing also matters—sending releases on quieter days like Thursdays or Fridays can stand out. Pre- and Post-distribution Engagement: Building relationships with journalists through personalised pitches and follow-ups is crucial for coverage. Call to Action (CTA): Include a direct and relevant CTA in your release, guiding readers to in-depth content on your website.