Why Liveness Matters in the Age of AI Slop | 360° Video Walk-and-Talk

A candid 360 walk-and-talk from Glentress Forest with Dougal Perman and Anny Deery, recorded on an Insta360 X4 while walking uphill, dodging cyclists and thinking aloud about the future of live streaming. The conversation explores why liveness, provenance, authenticity and integrity matter more as synthetic media, AI slop and deepfakes make trust harder to judge. It also looks at 360 video, immersive experiences, access, copyright, mobile viewing, VR headsets, virtual production and the value of turning a live programme into a longer content life. This is an unedited, on-location experiment. You can watch it as a standard YouTube video, move around the 360 view on a phone or tablet, or view it in a VR headset for a more immersive experience. Inner Ear specialises in live programme making, documentary production, interactive storytelling and content strategy for cultural organisations, creative companies and brands that want to bring their audience closer. *Chapters:* 00:00 Setting off in Glentress Forest with the Insta360 X4 01:06 Why talk about the future of live streaming on a forest walk? 02:19 Provenance, authenticity, liveness and integrity 02:49 AI slop, deepfakes and why genuine live interaction matters 03:45 The jeopardy and magic of live programme making 04:30 Directed 2D stream versus 360 viewer-led experience 06:06 Choosing where to look: phones, tablets and headsets 07:00 Access, phones at gigs and who gets left out 08:23 Copyright, casual live streams and sanctioned production 11:41 Where to place a 360 camera at a live music performance 13:08 The TV experience versus the front-row experience 15:02 Mixed reality and live performance in your living room 15:48 Why story matters more than the technology 16:39 Shoddy camera work, perspective and the magic of live 17:50 Consistency and building an audience 19:15 Virtual production, LED walls and live avatars 22:07 Don’t use technology for the sake of it 22:41 Getting over the block of first-person content 24:15 Behind-the-scenes 360 and work-in-progress filming 26:15 Shetland Museum, live streaming strategy and access 28:00 Walkthroughs, collections and the Shetland Croft Museum 29:11 Live streaming across islands and dispersed communities 30:12 Live programmes as a content engine 30:49 Periodic Story Cascade Strategy and repurposing live material 32:37 Walking uphill while talking about liveness 33:02 Why this was not streamed live #LiveStreaming #360Video #DigitalStorytelling #InnerEar #ImmersiveVideo #ContentStrategy If this sparked ideas about how live streaming, 360 video, immersive storytelling or live programme making could help your organisation bring its audience closer, get in touch with Inner Ear. Inner Ear works with cultural organisations, creative companies and brands on live digital experiences, documentary production, interactive storytelling and content strategy. Inner Ear: https://www.innerear.co.uk Substack: https://substack.com/@dougalperman LinkedIn:   / dougalperman   Huge thanks to Anny Deery for the walk, the questions, the map-reading and the necessary scepticism. Anny runs Glasgow Holistic Massage in Charing Cross, Glasgow, offering personalised massage treatments designed to help people relax, ease tension and restore balance. Glasgow Holistic Massage: https://www.glasgowholisticmassage.com Instagram:   / glasgowholistic   Facebook:   / glasgowholisticmassage   X/Twitter:   / glasgowholistic   Pinterest:   / glasgowholistic