The Guest Experience Gap: What Your Gala is Missing | Rob Giardinelli
You hired the planner. You booked the auctioneer. You've got a venue, a caterer, and a committee that mostly shows up. So why does something still feel… off? Rob Giardinelli has attended over 2,000 fundraising galas — as a guest, not a vendor — and he's made it his business to figure out exactly what separates the events donors rave about from the ones they politely ghost next year. He calls it the guest experience gap. It's the space between what your event planner handles and what your auctioneer handles — and most organizations have no one owning it. On this episode of Hey Nonprofits! LIVE, Rob joins host Trevor Nelson to break down: What donors feel the moment they walk in — and what that means for your fundraising Why your city's culture should shape your entire event — what works in Houston won't work in Austin, and definitely won't work in New York The three-legged stool of a successful gala — and how to know if yours is about to tip over Macro vs. micro messaging — how to get people in the door and move them to give once they're there The events vs. major gifts debate — Rob's take on why it's a false choice (and what actually moves the needle) 🔗 CONNECT WITH US 🔗 Book Rob for Your Event: https://www.robgiardinelli.com Connect with Rob on LinkedIn: / robgiardinelli Connect with Trevor on LinkedIn: / trevor-nelson-b8922a167 Follow Hey Nonprofits! on LinkedIn: / hey-non-profits-raise-more-money 💙 ABOUT HGA FUNDRAISING 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-... Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-... Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-...

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