How I Built My Full Time Wedding Photography Business

The 3 keys for making a successful full time wedding photography business. New Millions course: https://www.taylorjacksoncourses.com/... Focal Black Friday special: https://www.bookfocal.com/taylor Members Site: https://www.taylorjacksoncourses.com/... (Get access to my presets, LUTs, and all advanced wedding photography courses and downloads) My presets: https://www.taylorjacksoncourses.com/... (included in members site as well) My LUTS: https://www.taylorjacksoncourses.com/... Me:   / taylorjackson   0:00 Intro 0:26 Step 1 3:39 Step 2 6:28 Step 3 8:48 Step 4 It’s a 3 step process. Basic Skills. Awareness. Sales. Repeat. Its a 4 step process I guess. But you only really have to spend real time and effort on one of the steps, and the others will take care of themselves. Step 1. The basic skills. To summarize why I shoot Sony so often now, it’s because of the Tamron 35-150mm f2-2.8 that is For Sony. So you have your gear. If you’re like me, sadly you’re introverted and have no communication skills. You’re probably great at video games though. The biggest part of the learning process is to actually start working with couples. It’s awkward at first, but after 3 or 4 engagement style shoots you’ll be good with couples. The additional layer of awkward forever is when you’re in a very loud family environment, with a lot of people shouting and trying to control the family formals. Or a friend of the couple that steps in as creative director. To their defence, sometimes they do a great job. Sometimes they have the worst ideas. If you’re a member, you have access to my wedding photography photo checklist. You can use that to start. Big thing that helps me out a lot during family photo time, is having a list of combinations the couple gave you in advance. You can ask the couple for a family member or friend to help call out names, and usually this disarms any potential problem situations, and puts you on the same team, rather than in a house of problems. Or a field of problems. Sometimes a waterfall of problems. So skills. Learn them by getting couples to do a shoot with you. You can watch my behind the scenes videos, but it’s a lot different once you’re in control. Step 2. Awareness. I can simplify this to a simple statement. 3 touch points. You want your couple to come across you in 3 different places for them to book incredibly quickly. That could mean, that a friend mentions you name. They see a paid ad on social media. And they see you as a preferred vendor at a venue they’re looking at. Any one of these individual points may get you an inquiry, but the most qualified and likely to book couple is going to see you in a few places. They may not even remember them if asked. They just get a feeling that you’re the one. That they like you. Thi stacks on top of having a great website. 3 touch points. Step 3. Sales. You have the work. They’ve seen you in a few spots. Now how do you make the sale. Great question. Let’s ask Taylor sitting a half foot to the left. My left. Not your left. If you’re operating the 3 touch point strategy, sales will honestly not be that difficult. The more credibility indicators you have out there on the internet machine, the easier it will be. Do I likely miss out on one or two weddings per year that I could have convinced them to find the budget to book with me? Yah probably. Do I attract super low maintenance couples now that aren’t into communicating for no reason. Yes, absolutely. So sales, weirdly kind of takes care of itself. For me, another key was offering video as well. So as myself, or a team of two, I’d do both photography and highlight film coverage. The couples that connected with me, loved the idea of a small team to do both. In most cases they weren’t going to hire a video team. Either because they didn’t want the bonus people there, or because of cost. By me offering both, I doubled my income in a year. My average sale for weddings went up, as well the overall number of bookings. Since I was no longer being compared to other photographers, I was a one stop solution if they wanted a nice small video as well as their photography coverage. Then Step 4. Repeat. Wedding photography full free course:    • FREE 2.5 HOUR Wedding Photography Tutorial...   Wedding photography behind the scenes full days:    • Wedding Photography - Full Behind The Scen...