Millennials vs Geração Z: Celebridades | #20

Has fame become too easy? For a long time, fame seemed distant and reserved for a select few. You had to be on television, release hit songs, play professional football, or gain prominence in major media outlets. For millennials, celebrity was synonymous with talent recognized by millions. But the internet changed everything. In episode #20 of Café & Matcha, we discuss how social media has transformed the concept of fame, democratized access to visibility, and created a new generation of digital celebrities who emerge, grow, and disappear at unprecedented speeds. While the internet has allowed people to find space to share their talents, ideas, and projects, it has also paved the way for overexposure, misinformation, and the rise of influencers who often have more reach than knowledge about the subjects they address. Today, anyone can go viral. But is all fame deserved? Throughout the conversation, we explored topics such as: • the evolution of the concept of celebrity among millennials and Generation Z • how the internet has democratized access to fame • the criteria that make someone famous today • the difference between influence, popularity, and relevance • the growth of digital influencers and the creator economy • the risks of misinformation promoted by content creators • the normalization of betting, wagering, and gambling on social media • the impact of overexposure on personal life and mental health • how social media has brought fans and idols closer together • the positive aspects of the internet for artists, creators, and new talents Another central point of the episode is the relationship between proximity and admiration. If before we depended on television, magazines, and entertainment programs to follow our idols, today we follow their routines in real time. We know their opinions, habits, relationships, and behind-the-scenes aspects that previously remained hidden. But does this proximity make us know celebrities better or just consume carefully constructed versions of them? Through reflections, personal experiences, and generational differences, this episode of Café & Matcha discusses fame, celebrities, digital influencers, social media, behavior, internet culture, and overexposure, showing how the pursuit of attention has become one of the most valuable currencies today. 🎙️ Subscribe and follow each intergenerational conversation with Ana Carolina and Rodrigo. Follow the hosts: @ana.carolinagozzi @rodrigosvezia