Why cutting all videos into shorts is a key strategy

Any existing video content your company has should be clipped and turned into short-form videos for LinkedIn, YouTube, and Instagram. There are three main reasons: 1) Short-form video helps with AI visibility. Ask Claude or ChatGPT how content gets discovered, and short-form video increasingly plays a role. Taking a longer video and turning it into 2–3 strong clips can help amplify the original content and improve visibility. 2) Google is now surfacing short videos more prominently. When you search a company name on Google, you may see a “Short videos” tab. That section can include clips from platforms like YouTube, LinkedIn, and Instagram. And, of course, Google has a strong relationship with YouTube, so posting there matters. 3) Short-form video is where attention starts. At some point today, you’ve probably watched a YouTube Short, Instagram Reel, TikTok, or short video right here on LinkedIn. That behavior is only growing. Short-form video is often the first touchpoint that gets someone’s attention and moves them toward your website, landing page, or offer. The key is to make it professionally done so people actually want to watch it — and so it supports your visibility, brand, and conversion goals. Reach out if you have questions or need help turning existing video content into short-form assets.