Roman Khan: The Ecommerce Logistics Play Worth $10 Billion

“If someone can do the same revenue in 12 hours, basically out of nowhere, it does lower the value of brands.” What does the collapse of traditional brand equity mean for founders still building toward an exit? Roman Khan (Co-Founder & President, Peak21) joins Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case and Lomi) to make one uncomfortable argument: the playbook for building and buying ecommerce brands is broken, and most founders haven’t figured that out yet. After three years acquiring DTC businesses, Roman stopped. The reason cuts to the heart of where dropshipping, ecommerce logistics, and brand valuation are all heading. His Hong Kong summit surfaced the shift in real time: Meta partnership ads back at the top of the stack, Applovin minting operators spending six figures a day, and TikTok-first brands doing $12M months on skeleton crews. The conversation covers why dropshipping from China is nowhere near dead, how Quince is building the AWS of ecommerce logistics, and the one thing Roman tells every founder under $100M in revenue: take out dividends, stop waiting for a buyer, and get honest about what your company is worth. Connect With Roman https://roman-khan.com/ https://x.com/RomanEcom   / raisuddinkhan   https://www.petraspark.com/ Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/ Chapters 00:00:00 Move To Hong Kong Now 00:06:46 Dropshipping Isnt Dead 00:13:15 Chasing Bigger Deal Sizes 00:20:42 Is This Sustainable 00:26:29 Cheap Public Targets 00:33:56 Supplements Win TikTok 00:40:01 Going All In On AppLovin 00:45:48 The AI Creative Explosion 00:52:17 Meta Vs TikTok Ad Wars 00:58:23 Inside The Quince Machine 01:05:07 Everyone Is An FBA Seller 01:11:17 Cut Costs Pay Yourself