How the Sidemen built YouTube's most die-hard fanbase

The ‪@Sidemen‬ recently held their 2023 Charity Football Match in London and it broke records. 62,000 people were in attendance and I decided to go to understand how a group of 7 seemingly ordinary guys did such a thing. In this video, I dive into the history of the Sidemen and the psychology of what makes a true fanbase. Special thanks to Daniel McMahon - ‪@DodfordYT‬ for your hospitality, tickets, and explaining the history of the Sidemen to me! Also thank you to Zack Honarvar (manager of ‪@YesTheory‬ ). If you are interested in the business world, he is the best and just started a new podcast - ‪@thezackfiles‬ Co-produced by Ken Chwatek - ‪@ChwatCity‬ I'm also on LinkedIn and Instagram!   / tejashullur     / tejashullur   current subscribers: 41,600 #socialmediamarketing #creatoreconomy #entrepreneurship #business #sidemen #sidemencharitymatch #ksi #london #football