MBA_Chapter 5_Formulating the Research Design

Based on the textbook by Saunders et al. (2017), this presentation provides MBA students in Business Research Methods with a comprehensive overview of Chapter 5, focusing on formulating the research design. It uses the Research Onion framework to guide students through key methodological choices, including research strategies, time horizons, and methodological approaches. The presentation contrasts quantitative, qualitative, and mixed-method designs, discusses different research purposes, and emphasizes the importance of reliability, validity, and methodological coherence. The session concludes with a practical case study on management change, illustrating how research design principles can be applied in a real-world business context.