Tight Like Unto a Dish: LaVell Edwards Stadium Bowl Completion Revenue Plan

The "Tight Like Unto a Dish" plan proposes closing the four open corners of LaVell Edwards Stadium to complete the bowl and expand capacity from 65,000 to 75,000 seats at an estimated cost of $175 million, funded entirely without debt. Revenue comes from five streams: corner section naming rights ($40M), a tiered donor recognition wall campaign ($25M), premium and club seating tied to Cougar Club membership donations ($97M), new fixed and digital signage inventory ($9M), and concession expansion through vendor lease and profit-sharing ($4M). The project capitalizes on BYU's momentum — back-to-back 11-win seasons, Big 12 membership, and home attendance already exceeding capacity — to engage transformational donors, corporate sponsors, and the broad Cougar Nation alumni base through a public campaign called "By Small and Simple Things," with the goal of securing full funding by 2030. Final project for HPSS 6634 - Idaho State University. Winter 2026.