How Smaller Businesses Beat Bigger Competitors with Gareth Lockwood

Thank you for today’s guest Gareth Lockwood (  / garethlockwood  ) for joining us on the Spotlight on B2B Marketing Podcast. Karen and Gareth's conversation covers why siloed marketing, sales and channel teams create activity but not momentum, how TrustLayer shifted from a product-led to a partner-led growth model, and why the only way a smaller company beats a larger one is by changing the game entirely rather than trying to play it better. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you’re a CEO, Senior Marketing Leader, or decision-maker in B2B, this is your gateway to building a trusted recruitment partnership. Karen Lloyd works closely with high-growth businesses to headhunt senior talent and build strong connections with leadership teams that deliver results. Connect:   / lloydkaren   Leadership starts with the right conversations. This is one of them. For more insights from this episode, check out the full blog recap here: https://www.armstronglloyd.co.uk/podcast