Ils prennent les femmes pour des débiles… et ça marche

Today, influencers have grasped a very simple truth: to build an audience, you just have to say exactly what people want to hear. No need to be right. No need for nuance. Just flatter, simplify… and validate. But behind these “perfect” pronouncements lies a far more interesting system to understand. Between a carefully constructed image, constant validation, and content calibrated to please, we're a far cry from the spontaneity we imagine. Male pick-me-ups!