Por que REPUTAÇÃO pode valer mais do que DESCONTO na hora da compra Com Felipe Paniago

In this episode of Forum Stories, we welcome Felipe Paniago, CMO and co-founder of Reclame Aqui, for a conversation about the evolution of digital consumption and the impact of trust on the buying journey. Throughout the conversation, Felipe shares how customer service, reputation, and customer experience have become increasingly relevant factors for companies seeking to grow digitally. In a scenario marked by the advancement of Artificial Intelligence and immediate access to information, understanding how consumers evaluate brands can be a differentiator for generating more sales and strengthening long-term relationships. Paniago also reflects on the relationship between reputation and growth; companies that invest in building trust tend to create more consistent relationships with their customers and strengthen their market position. 🔔 To follow the next episodes, subscribe to the channel and activate notifications. Also visit the E-Commerce Brasil Portal to follow analyses, news and content about e-commerce, retail, technology and digital transformation: https://www.ecommercebrasil.com.br Follow us on social media: Instagram:   / ecommercebrasil   LinkedIn:   / e-commerce-brasil   TikTok:   / ecommercebrasil