Ubisoft and media diversity
The video explores Ubisoft, the company who produce and distribute the Assassin's Creed series. It goes in to brief detail about the history of the company, and explores their diverse output of games. Ubisoft are an excellent example of David Hesmondhalgh's assertion that media industries must maximise profit by minimising risk, and we will see many examples to this risk averse form of content creation.
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