StartSpace Lunch and Learn: Becoming Enterprise-ready

Selling to enterprise customers can unlock significant growth — but it requires more than just a strong product. It demands trust, credibility, and a clear understanding of how large organisations operate, evaluate and engage with startups. In this session, founders will gain an understanding of what it takes to become enterprise-ready — from how to position your startup, to engaging the right stakeholders, navigating early conversations, and building towards pilots and long-term partnerships. Whether you’re exploring enterprise as a customer segment or already in early discussions, this session will provide practical insights into how to approach, prepare for and succeed in selling to enterprise. Key Learnings & Takeaways How to validate demand and build financial sustainability before your product fully exists Turning human expertise and industry knowledge into scalable products and systems Building credibility, trust and strategic relationships to access enterprise customers Using co-design, pilots and partnerships to move from concept to adoption What it really takes to become enterprise-ready, from positioning and process to compliance, certifications and operational readiness Honest insights into what worked, what didn’t, and the lessons learned building in both regulated and less regulated industries About the speakers: Josh Farrington: is the Founder and CEO of Solara Health, where he leads the design and delivery of digital health solutions that improve how patients engage with care. With a strong background in digital health, Josh has worked across strategy, product development and health service innovation, helping healthcare organisations modernise the patient experience through scalable technology. His work is focused on building practical platforms that reduce friction for providers while creating more connected and personalised care for patients. Solara Health is an Australian digital health company that helps improve how patients experience care. It builds simple digital tools that connect patients with their care teams in real time. Its main platform, Skye, supports areas like cancer care, orthopaedics and chronic conditions with clear communication, education and remote check ins. Solara works closely with hospitals to design tools that fit into everyday clinical work and meet patient needs. The team brings together product, design and clinical skills to improve care, reduce admin work and help patients stay on track with their treatment. Watch their video here. Fadoua Amrani: With over twenty years of major bidding experience, Fadoua has led win strategies and operations across multiple geographies in organisations such as Accenture, Ericsson, Capita and beyond. Last year, she left to build what she kept wishing existed. She is co-founder of Synthrics, at its core a tech startup building an Enterprise SaaS for regulated industries bidding, and by popular demand work-winning advisory practice. Synthrics has generated over $100,000 selling to a couple of clients before even having a product yet.